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How You Can Use Native Advertising for Your Small Business

What is Native Advertising? Native advertisements are pieces of sponsored content that have the same format as the non-sponsored content that they are displayed with. The exact format varies from site to site, but native advertising in its ideal form should be a seamless addition to the content that is already on the page. These …

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How Your Website Can Be Your Biggest Digital Strategy Opportunity

Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation A website helps you generate leads while you are asleep. More than 80% of customers research a product online before purchasing it. This means that they visit Google and type …

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Building a Business Around Your Website: Post-Launch Learning for Growth

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, managing your team throughout the build process, and finally how to manage the go-live process in our previous posts. From your …

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