Why Should You Start Analyzing Competitor Backlink Profiles?
Competitor analysis is an important element of any link building campaign.
Because running an in-depth backlink analysis across your top competitors gives you several valuable insights that can save you a ton of time and money, while increasing your chances for success.
It teaches you about the industry:
Which competitors are landing the most backlinks, and which sites in your vertical are more likely to give backlinks.
It helps you understand several key things about your competitors:
- Get a behind-the-scenes look at your competitor’s backlink profile, and why they rank for different search terms
- The specific strategies and tactics used to land quality links
- The growth of their link profile (are they dedicating a lot of resources?)
- The types of content attracting the most backlinks