Email marketing is one of the most effective ways to reach customers today. Consider the following statistics for example:
- Email is the #1 activity on the internet – even over using a search engine. It’s also the #1 activity on mobile devices.
- The average office worker checks their email 30 times an hour.
- The total number of worldwide email accounts is expected to increase to over 5.2 billion accounts by 2018 – a growth of more than 26%.
- 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly, and 28% want them even more frequently.
- Email marketing has been cited as the most effective digital channel for customer retention.
- When asked which medium consumers would like to receive updates, 90% preferred an email newsletter.