Effective Email Marketing Techniques – 50 Hours Online Training

$15,000.00 $2,000.00

So without an effective email marketing strategy, businesses will face challenges in actually reaching and engaging subscribers.

Disappointed with the results of your email marketing campaigns? Then consider fine-tuning your strategy by using effective email marketing techniques backed by data. If you aren’t getting clicks, then you are wasting your time.

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Email marketing is one of the most effective ways to reach customers today. Consider the following statistics for example:

  • Email is the #1 activity on the internet – even over using a search engine. It’s also the #1 activity on mobile devices.
  • The average office worker checks their email 30 times an hour.
  • The total number of worldwide email accounts is expected to increase to over 5.2 billion accounts by 2018 – a growth of more than 26%.
  • 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly, and 28% want them even more frequently.
  • Email marketing has been cited as the most effective digital channel for customer retention.
  • When asked which medium consumers would like to receive updates, 90% preferred an email newsletter.