Website or Blog: Which Is Right for Your Business?

You may be wondering if a website or blog is the best fit for your business. Does your small business really need a dedicated website? Or would a blog be better for keeping customers informed, or engaging with new leads online?

Call 888-256-9448 to speak with a strategist about digital marketing plans from WebFX, or keep reading to learn more about the differences between websites and blogs, and which is right for your business.

Benefits of having a business website

Having a website for your business, even if you don’t do any business online, is a smart move. A company website will give potential customers somewhere to go if they search for your brand name, rather than just looking at local search results or maps.

Even a small website with just a few pages is enough to improve the likelihood of searches choosing you for the products or services they desire. You may think of a site as something very large that requires complex graphic design or extensive copywriting, but this isn’t always the case. You may only need a homepage and a few supporting pages (like company history, general information, contact information, and so on).

Of course, a business website can do more than provide existing customers with contact information, or serve people searching for your brand name. A small content marketing, link building, or local SEO campaign can help ensure that you rank for broad keywords in your area, increase your reputation online, and provide potential leads with valuable content that will keep them coming back for more.

A business website can not only give customers an easy way to contact you, but can increase your online presence and make it more likely that those seeking out your products or services will find you.

Benefits of having a business blog

If a website seems like too much work, you have a limited budget, or you want to communicate with your customers on a more personal level, a blog might be a better choice. Business blogs can usually be set up for free, or for a very small investment, on platforms like WordPress, Blogger, Tumblr, Typepad, and several others.

Blogs give your business a way to post updates that current customers will find helpful. For example, if your company maintains a blog, you might use it to report on new products that are in stock, or special promotions going on at your store. Blogs typically have a more personal tone, and interesting content is more likely to be shared from a blog.

A blog is inexpensive, and can usually be maintained by one or two members of your team. However, the very nature of a blog requires frequent updates: unlike a website, blogs are expected to be refreshed with new content at least once or twice a month. Customers are unlikely to read or trust “outdated” content, so you will need to be very mindful of how much time is spent on your business blog.

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